Cotton is the most widely used raw material in the world. It is used for manufacturing apparel, denim, home textiles, towels, lingerie, medical products and even food (who the heck eats cotton?!). But cotton is responsible for a massive amount of the world's pesticide use; that means a huge amount of petrochemicals are being poured into our soils, running into our waterways and poisoning our environment. Of all natural fibers, cotton is by far the thirstiest crop, using far more water than is needed to grow other fabric-yielding crops such as hemp, bamboo, flax or eucalyptus. At Deep Now Lab we choose to use only certified organic cotton. Organic cotton ensures that no pesticides, chemical fertilisers or genetically modified seeds are used, minimising the impact on the environment. The impact of water pollution by organic cotton is 98% less than conventional cotton production. Organic cotton also ensures a healthy working environment for workers and small scale farmers. Because synthetic pesticides and fertilizers are not used in organic cotton production, nitrogen emissions are greatly reduced, thus, organic cotton produces 94% fewer greenhouse gas emissions compared with non-organic cotton.
More informations regarding our production and certifications are coming soon.