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Welcome to Deep Now Lab

Deep Now Lab is a Swiss Lifestyle Brand founded by Nora and Davide Ceresa, based in Ticino, the Mediterranean Italian speaking part of Switzerland, where snowy peaks and palm trees both are part of the scenery. A free-thinking vision is at the heart of the movement merging inspiration from active and healthy lifestyles. We strongly believe that a physical and mental healthy person becomes more aware of the surrounding environment and consequently also takes better care of it. This is the direction we are pushing our efforts.


We take our corporate responsibility seriously. For us, sustainability is an evolution that we are fully committed to. Like many businesses, we are not perfect, but we are constantly strive to improve ourselves for a better future.

The European Commission is addressing the challenges of the textile sector as part of the European Green Deal and the Circular Economy Action Plan, and has presented a new strategy to make textiles more durable, repairable, reusable and recyclable. Pls check here the European Commission’s 2030 Vision for Textiles.

The necessary information to harm as less as possible to the environment are already available. We have decided to follow their guidelines and start working on the following points.

Our clothes are...

  • Durable. We design to last, to minimize waist, to reduce the need for rapid consumption. Read more here.
  • Repairable. More information on our Journal coming soon.
  • Recyclable. More information on our Journal coming soon.
  • Reusable. We are working on it, we will keep you posted.
  • Made of 100% natural fibers. More information on our Journal coming soon. 
  • Biodegradable Packaging



We are not experts or medical professionals, but in our own small way we aim to make the world a more optimistic place. Mental health affects us all, and the sooner we view it as a normal part of our everyday lives and we de-stigmatize it, the sooner we can get the people the support they need. That’s why we donate portions from our profits to causes we believe in. We speak out on issues we find important, and try to help give voice to the people and organizations we care about. We do this with a firm belief that a responsible brand is a healthy one, that putting our values on the line pushes us to do our best.

Deep Now Lab donates to the Multidisciplinary Association for Psychedelic Studies (MAPS) to support pioneering work in psychedelic medicine. To solve the mental health crisis it requires innovation, passion and collaboration. MAPS has been the driving force of the psychedelic renaissance over the last 35 years, promoting healing and well-being through education and research into psychedelics and their potential to revolutionize mental health for those in need. Their work is an incredible source of inspiration to us, and we are pleased to support them donating a portion of our revenue.